Being Vegan, Vegan Being: Melissa Dorn – CEO and Founder of FOUNDationYOU®

Melissa Dorn is a self-help Amazon bestselling author, teacher, entrepreneur, and award-winning coach. She is the CEO and founder of FOUNDationYOU®, a program, and company designed to transform people’s lives from not-so-hot to unbelievably more-than-satisfying. When she’s not trying to inspire people to get out of their comfort zones, or designing her new cruelty-free line of clothing, she’s pursuing her Ph.D. in psychology and working with teens through athletics. Her absolute joy in life is being the world’s most okay mom to both her children. Please visit her at to learn more.

What was the moment you realize that you wanted to go vegan?

I’ve been a vegetarian for most of my life, however after watching the Forks Over Knives documentary, I knew I no longer wanted to contribute to the harm that animals go through on a daily basis.

How long have you been Vegan?

I’ve been Vegetarian since I was little, and Vegan for almost a year.

Why is being Vegan important to you?

Being Vegan is extremely important to me not only for animal compassion but also for health and environmental reasons. Being on a plant-based diet has completely changed my outlook on life and has given me the energy to accomplish all the things that I’m involved in daily.

Any recommended Vegan books?

I’m a fan of some Vegan magazines such as Vegan Living, Vegan Health, and Fitness, and Thrive Mag.

Any recommended social sites, Facebook Groups or other?

@foundationyou on Facebook and Instagram for fun, cool, cruelty-free clothes.

Also, I have to give a shout out to a great coach: Jacked on the Beanstalk: Samantha Shorkey’s Vegan Bodybuilding & Fitness on Facebook, @samshorkey on Instagram.

Do you have a favorite movie or videos or your own media that you want to share?

I’m more of a documentary kind of person, so my favorite Vegan documentary is Cowspiracy on Netflix.

Do you actively promote veganism? How? Please share any stories you would like.

My cruelty-free collections are growing in popularity and can be found at My designs are spreading the message of veganism in a fun and expressive way.

What is your favorite Vegan meme?

Love the saying, “We all deserve morning sex and vegan pancakes” from Thrive Mag. Besides the humor in it, we all do deserve to be happy and indulge in life’s pleasures once in awhile.

What is the vegan stereotype you hear the most and how do you respond to it?

The negative statement that I hear the most is that Vegan’s don’t consume enough protein. I respond to those stereotypes with tons of information from nutritional research studies and evidence-based data from plant-based resources. I’ve also created a design called “Protein Advisory” that vegans can wear to counteract those assumptions. Grab it here:

Please share your favorite vegan recipe?

I love the Oh She Glows – Sweet Potato Casserole Recipe. It’s a great cheat day meal, so tasty!

Some encouraging words for new Vegans?

It’s not as hard as you think to go vegan. Take it week by week, eliminating one thing at a time. It gets easier and easier as you go, and your body and mind will slowly start to thank you for it.

What does living cruelty-free mean to you?

Cruelty-free living to me means that animals shouldn’t have to suffer for the sake of human non-necessities. Human vitality should not involve animal hardship.

What are your favorite Vegan non-food products or companies?

Kat Von D has a few lipstick shades that are cool looking and feel nice.

Talk about a time when you struggled with your Veganism?

So far I really haven’t struggled too much. I think the only challenge has been trying to explain to people why it’s important to have an open-mind when it comes to living a sustainable, meat-free healthy life.

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